Senior Digital Marketing Manager Job Trends

Senior Digital Marketing Manager
UK

The median Senior Digital Marketing Manager salary in the UK is £58,750 per year, according to job vacancies posted during the 6 months leading to 3 November 2025.

The table below compares current salary benchmarking and summary statistics with the previous two years.

6 months to
3 Nov 2025
Same period 2024 Same period 2023
Rank 652 745 727
Rank change year-on-year +93 -18 +410
Permanent jobs requiring a Senior Digital Marketing Manager 7 1 3
As % of all permanent jobs in the UK 0.014% 0.001% 0.006%
As % of the Job Titles category 0.015% 0.002% 0.006%
Number of salaries quoted 6 1 0
10th Percentile - - -
25th Percentile £56,250 £85,000 -
Median annual salary (50th Percentile) £58,750 £90,000 -
Median % change year-on-year -34.72% - -
75th Percentile £62,500 £95,000 -
90th Percentile £72,500 - -
UK excluding London median annual salary £57,500 - -

All Permanent IT Job Vacancies
UK

For comparison with the information above, the following table provides summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

Permanent vacancies in the UK with a recognized job title 45,284 64,368 51,114
% of permanent jobs with a recognized job title 90.16% 95.05% 95.50%
Number of salaries quoted 27,539 36,397 39,710
10th Percentile £28,250 £31,250 £31,588
25th Percentile £35,000 £42,005 £42,798
Median annual salary (50th Percentile) £52,500 £57,000 £60,000
Median % change year-on-year -7.89% -5.00% -
75th Percentile £73,750 £75,000 £80,000
90th Percentile £92,500 £95,000 £97,500
UK excluding London median annual salary £46,000 £50,000 £52,500
% change year-on-year -8.00% -4.76% -

Senior Digital Marketing Manager
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings featuring 'Senior Digital Marketing Manager' in the job title relative to all permanent IT jobs advertised.

Senior Digital Marketing Manager job vacancy trend in the UK

Senior Digital Marketing Manager
Salary Trend

Salary distribution trend for Senior Digital Marketing Manager job vacancies in the UK.

Salary distribution trend for Senior Digital Marketing Manager job vacancies in the UK

Senior Digital Marketing Manager
Salary Histogram

Salary distribution for jobs citing Senior Digital Marketing Manager over the 6 months to 3 November 2025.

Salary histogram for Senior Digital Marketing Manager in the UK

Senior Digital Marketing Manager
Top 5 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Senior Digital Marketing Manager within the UK over the 6 months to 3 November 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +106 6 £58,750 -34.72%
Work from Home +79 5 £57,500 -36.11%
UK excluding London - 5 £57,500 -
South East - 5 £57,500 -
London +64 1 £80,000 -11.11%

Senior Digital Marketing Manager Skill Set
Top 30 Co-Occurring Skills & Capabilities

For the 6 months to 3 November 2025, Senior Digital Marketing Manager job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number of co-occurrences and as a proportion of all permanent job ads featuring Senior Digital Marketing Manager in the job title.

1 7 (100.00%) Analytics
1 7 (100.00%) Digital Marketing
1 7 (100.00%) SEO
2 6 (85.71%) Campaign Management
3 5 (71.43%) B2B
3 5 (71.43%) Digital Strategy
3 5 (71.43%) HubSpot
3 5 (71.43%) Marketing Strategy
3 5 (71.43%) Problem-Solving
3 5 (71.43%) SaaS
4 4 (57.14%) CRM
5 3 (42.86%) BPSS Clearance
5 3 (42.86%) Conversion Rate Optimisation
5 3 (42.86%) Customer Acquisition
5 3 (42.86%) Google
5 3 (42.86%) Lead Generation
5 3 (42.86%) Pay per click
5 3 (42.86%) Salesforce
5 3 (42.86%) Security Cleared
5 3 (42.86%) User Experience
5 3 (42.86%) WordPress
6 2 (28.57%) Collaborative Culture
6 2 (28.57%) Customer Engagement
6 2 (28.57%) Degree
6 2 (28.57%) Email Marketing
6 2 (28.57%) Google Ads
6 2 (28.57%) Performance Metrics
7 1 (14.29%) A/B Testing
7 1 (14.29%) Actionable Insight
7 1 (14.29%) Budget Management

Senior Digital Marketing Manager Skill Set
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 3 (42.86%) WordPress
Cloud Services
1 5 (71.43%) SaaS
2 2 (28.57%) Google Ads
3 1 (14.29%) Google Analytics
General
1 7 (100.00%) Marketing
2 6 (85.71%) Social Skills
3 5 (71.43%) Brand Awareness
4 3 (42.86%) Analytical Skills
5 1 (14.29%) Retail
Miscellaneous
1 3 (42.86%) Social Media
Processes & Methodologies
1 7 (100.00%) Analytics
1 7 (100.00%) Digital Marketing
1 7 (100.00%) SEO
2 6 (85.71%) Campaign Management
3 5 (71.43%) B2B
3 5 (71.43%) Digital Strategy
3 5 (71.43%) Marketing Strategy
3 5 (71.43%) Problem-Solving
4 4 (57.14%) CRM
5 3 (42.86%) Conversion Rate Optimisation
5 3 (42.86%) Customer Acquisition
5 3 (42.86%) Lead Generation
5 3 (42.86%) Pay per click
5 3 (42.86%) User Experience
6 2 (28.57%) Collaborative Culture
6 2 (28.57%) Customer Engagement
6 2 (28.57%) Email Marketing
6 2 (28.57%) Performance Metrics
7 1 (14.29%) Data Analytics
7 1 (14.29%) Line Management
Qualifications
1 3 (42.86%) BPSS Clearance
1 3 (42.86%) Security Cleared
2 2 (28.57%) Degree
Vendors
1 5 (71.43%) HubSpot
2 3 (42.86%) Google
2 3 (42.86%) Salesforce